Terms of Use

1. The Application / Services

1.1. Through our Application we offer paid services. The paid services ("Services") consist of a marketing attribution and analytics platform that helps you understand and optimize your marketing performance. Our Services include data integration, attribution modeling, journey mapping, and reporting tools. We connect with various advertising platforms and marketing tools to collect performance data. This data is then processed by an ensemble of commercially available artificial intelligence models to provide users with clear and actionable insights. The Application does not train proprietary machine learning models on your data; it orchestrates third-party AI services to generate analyses. The current list of sub-processors is maintained in our Privacy Policy.

1.2. The Application is intended exclusively for internal business use. It is not permitted to use the Application for the benefit of third parties or third-party events.

1.3. These Terms of Use apply to any use of the Application and to all new versions or releases of the Application and to any future additional services in the Application.

2. Access and Registration

2.1. To use the Services, you must create a personal account with valid data. You are required to provide accurate and complete information and to keep it up to date. After payment, you will have access to the Service.

2.2. You are responsible for keeping your password confidential and for all activities that occur under your account. You shall immediately inform us of any instances of unauthorized access under your account.

2.3. Your credentials are stored in encrypted form. Session tokens are maintained via secure, HTTP-only cookies.

3. Payment

3.1. By creating an account, you agree to the prices as stated in the ordering process and on the website www.causalityengine.ai. The Application offers the following pricing tiers:

3.2. Upon your first PPU purchase, you will automatically receive a complimentary 14-day trial of the Pro tier (the "Reverse Trial"). At the end of this 14-day period, your account will automatically revert to the PPU tier unless you separately subscribe to the Pro tier.

3.3. All payments are processed by Polar (Polar Software Inc., polar.sh), our third-party payment processor. By completing a purchase, you also agree to Polar's terms of service. We do not store your payment card details; these are handled entirely by Polar.

3.4. We may change our prices. Price changes will be announced at least 30 days in advance.

3.5. If the customer fails to pay the amounts due or fails to do so on time, the customer will owe statutory interest for commercial agreements on the outstanding amount, without any reminder or notice of default being required.

3.6. All fees are non-refundable unless otherwise stated.

3.7. Causality Engine grants you the right to access and use the Application after payment, subject to your compliance with the Agreement at all times, including timely payment of all applicable fees.

4. Obligations of the Customer

4.1. Your right to access and use the Application is limited to internal business purposes, non-transferable, non-exclusive, and revocable.

4.2. You agree not to use our services to:

• Violate any applicable laws or regulations
• Infringe upon intellectual property rights
• Transmit malicious code or interfere with the service
• Attempt to gain unauthorized access to our systems
• Resell or redistribute the service without authorization

4.3. The Customer is responsible for providing and maintaining all equipment, software, and internet connections necessary to access and use the Application.

4.4. The Customer is responsible for any use of the Application under its account. Without limiting the foregoing, the Customer shall not:

• 4.4.1. Modify, adapt, translate, or create derivative works based on the Application
• 4.4.2. Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Application
• 4.4.3. Copy, reproduce, distribute, or publicly display any part of the Application
• 4.4.4. Remove, alter, or obscure any proprietary notices or labels on the Application
• 4.4.5. Use the Application to develop a competing product or service
• 4.4.6. Use any automated means, including bots, scrapers, or spiders, to access the Application
• 4.4.7. Interfere with or disrupt the integrity or performance of the Application
• 4.4.8. Attempt to gain unauthorized access to any systems or networks connected to the Application
• 4.4.9. Use the Application in any manner that could damage, disable, overburden, or impair the Application
• 4.4.10. Permit any third party to do any of the foregoing

5. Obligations and Rights of Causality Engine

5.1. The Application is provided "as is." Causality Engine does not guarantee that the Application will be permanently available or that it will operate without errors or interruptions.

5.2. Causality Engine reserves the right to update, modify, or discontinue features of the Application at any time without prior notice, provided that such changes do not materially diminish the core functionality of the Services during an active subscription period.

5.3. Causality Engine may perform scheduled or unscheduled maintenance that may temporarily affect the availability of the Application. We will endeavour to provide advance notice of scheduled maintenance.

5.4. Causality Engine does not warrant that the Application will meet your specific requirements or expectations, or that the results obtained from the use of the Application will be accurate or reliable.

6. Intellectual Property Rights

6.1. All intellectual property rights in and to the Application, including but not limited to software, design, text, graphics, logos, and trademarks, are and shall remain the exclusive property of Causality Engine or its licensors.

6.2. Subject to your compliance with these Terms, Causality Engine grants you a limited, non-exclusive, non-transferable, revocable licence to access and use the Application for your internal business purposes.

6.3. You may not sublicense, assign, or otherwise transfer the rights granted under this Agreement to any third party.

6.4. You retain all ownership rights in the data you upload to or generate through the Application ("Customer Data"). You grant Causality Engine a limited licence to process your Customer Data solely for the purpose of providing the Services.

6.5. To the extent permitted by applicable law, you waive any moral rights in content you provide through the Application.

6.6. You represent and warrant that you have all necessary rights, licences, and permissions to upload and use any content you provide through the Application, and that such content does not infringe the rights of any third party.

6.7. Any feedback, suggestions, or ideas you provide regarding the Application may be used by Causality Engine without any obligation to you.

7. Privacy and Data Usage

7.1. Causality Engine processes personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Dutch data protection legislation. For detailed information on how we collect, use, and protect your personal data, please refer to our separate Privacy Statement. Where applicable, a Data Processing Agreement (DPA) will be entered into.

7.2. Causality Engine warrants that it will process Customer Data only to the extent necessary for the provision of the Services and in accordance with its Privacy Statement and any applicable DPA.

7.3. Customer Data may be processed by third-party platforms and services as described in Section 8. The selection of third-party providers is at the sole discretion of Causality Engine.

7.4. The Customer is responsible for ensuring that it has obtained all necessary rights, consents, and authorisations to provide data to the Application and to permit its processing as described in these Terms.

7.5. The Customer shall not upload any data to the Application that it does not have the right to process or share.

7.6. Causality Engine may use aggregated, anonymised usage data derived from the Customer's use of the Application for product development, improvement, and analytics purposes.

7.7. Causality Engine may create anonymised and aggregated derivative data for benchmarking and industry analysis purposes. No identifiable company data will be shared with third parties.

8. Third-Party Services and Infrastructure

The Application relies on third-party services to deliver its functionality, including hosting infrastructure, artificial intelligence providers, payment processing, email services, analytics, and security tools. By using the Application, you acknowledge and accept that your data may be processed by these service providers, all of which are bound by their own terms of service and privacy policies.

8.1. The Application uses commercially available AI models for real-time inference only. No third-party AI provider trains its models on Customer Data submitted through the Application.

8.2. All payments are processed by our third-party payment processor. By completing a purchase, you also agree to the payment processor's terms of service. We do not store your payment card details.

8.3. A current list of sub-processors, including their purposes and data processing regions, is maintained in our Privacy Policy.

8.4. Causality Engine reserves the right to change, add, or remove third-party service providers at any time. Where such a change materially affects the processing of your personal data, we will update the sub-processor list in our Privacy Policy and, where required by the data processing agreement, provide you with advance notice.

9. Data Retention and Deletion

9.1. Data retention periods depend on your pricing tier:

• PPU: Customer Data is retained for 40 days from the date of the analysis.
• Pro: Customer Data is retained for an unlimited period during the active subscription.

9.2. Upon expiry of the applicable retention period, Customer Data will be automatically purged from our systems. Anonymised derivative data may be retained in accordance with Section 7.7.

9.3. You may request account deletion by contacting support@causalityengine.ai or through the account settings in the Application. Account deletion requests will be processed within 30 days.

10. Liability

10.1. To the maximum extent permitted by applicable law, Causality Engine shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, business opportunities, or goodwill, arising from or related to your use of the Application.

10.2. Causality Engine shall only be liable in the event of intent or wilful recklessness on the part of its management.

10.3. In the event that liability is established, the total aggregate liability of Causality Engine shall be limited to the greater of: (a) the total fees paid by the Customer in the 12 months preceding the event giving rise to the claim, or (b) EUR 500.

10.4. The Customer shall indemnify and hold harmless Causality Engine from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising from or related to the Customer's use of the Application, breach of these Terms, or violation of any applicable law or regulation.

10.5. Nothing in these Terms shall exclude or limit liability that cannot be excluded or limited under mandatory Dutch law.

11. Termination

11.1. You may cancel your subscription at any time. Cancellation will take effect at the end of the current billing period. No partial refunds will be provided for unused portions of a billing period.

11.3. Causality Engine may terminate or suspend your access to the Application at its discretion, with or without notice, if you breach any provision of these Terms.

11.4. Causality Engine reserves the right to delete or block any account that violates these Terms or that has been inactive for an extended period.

11.5. Non-payment of fees may result in immediate suspension of access to the Application.

11.6. The following sections shall survive termination of this Agreement: Sections 6 (Intellectual Property Rights), 7.7 (Anonymised Data), 8 (Third-Party Services), 10 (Liability), and 12 (Governing Law).

12. Governing Law

12.1. These Terms and any disputes arising out of or in connection with these Terms shall be governed by and construed in accordance with the laws of the Netherlands.

12.2. Any disputes that cannot be resolved amicably shall be submitted to the exclusive jurisdiction of the competent court in The Hague, the Netherlands.

13. Force Majeure

13.1. Causality Engine shall not be liable for any failure or delay in the performance of its obligations under these Terms to the extent that such failure or delay is caused by circumstances beyond its reasonable control, including but not limited to natural disasters, acts of government, war, terrorism, pandemics, power outages, internet disruptions, failures of third-party hosting providers, or failures of third-party AI service providers.

14. Miscellaneous

14.1. If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect. The invalid or unenforceable provision shall be replaced by a valid and enforceable provision that most closely reflects the intent of the original provision.

14.2. Causality Engine reserves the right to amend these Terms at any time. Amendments will be communicated to the Customer via email at least 14 days before they take effect. Continued use of the Application after the effective date of the amendments constitutes acceptance of the revised Terms.

14.3. Causality Engine may assign its rights and obligations under these Terms to a third party in the event of a merger, acquisition, or sale of assets, provided that the assignee agrees to be bound by these Terms.

14.4. These Terms are drafted in English. In the event of any discrepancy between the English version and any translation, the English version shall prevail.